Sector Food sector

Services Strategy, Brand, Creativy, Design, Content, Media

Channels Online y offline

We have been the Frutas Trops agency for many years, one of the most important agri-food cooperatives nationwide. In 2019 they proposed us a new challenge, to make the Spanish mango known, the mango from Malaga.
Under the name ‘El Mango Más Mango’. The campaign has obtained a great result and recognition. Proof of this is the Communication and Rural World Award, awarded by the Ministry of Agriculture of the Andalusian Government in December 2019, and gold in the fourth edition of the WINA Festival, held in June 2020 in Los Angeles.
We also work with Trops in packaging, events, fair stands, influencers and all the communication needs of a cooperative of this importance and dimension. All this within a medium and long-term communication plan to which new products such as avocado and guacamole are being added, and communication to other targets such as wholesalers and fruit vendors.