Soho Boutique Hotels

Castillo Santa Catalina

Soho Boutique Hotels

Sector Tourism
Services Brand, Design, Strategy
Channels Offline

The Hotel Castillo de Santa Catalina is an emblematic building located in a watchtower overlooking the bay of Malaga. The hotel group Soho Boutique Hotels has renovated it beautifully, and converted it into a five star hotel.

Soho Boutique Hotels asked us to develop a new brand identity for them, one that would convey the history of the building and fit with the architectural style of the renovation. To do this, we used a colour palette inspired by the materials and textures used in the building itself, and a series of patterns based on the different elements within it.